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Hulu Broadens Distribution, Lets Users Cherry-Pick Ads


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Hulu.com is adding new distribution outlets for its suite of streaming movies, shows and clips, reports Reuters.

The site's content ranges from films like Meet Joe Black and The Usual Suspects, to seasons of The Simpsons and Bones. Selections will be syndicated to TV.com, TVGuide.com and Break.com, which join existing distribution partners like AOL, Yahoo, MySpace and MSN.

Hulu generated 63.2 million views across all partner sites in April, outdoing network sites like ABC.com, which tallied 60.8 million views last month. Viewers watch an average of two hours of video per instance, almost double what they watch on ABC.

The company also launched a feature that enables viewers to select what types of ads they prefer to see. Ad-Selector will be tested by sponsor Alberto Culver for a number of its personal care brands, which includes TRESemmé, VO5 and Nexxus.

In the realm of general ad sponsorship, Hulu recently signed Bank of America and McDonald's. Later it plans to roll out geographic- and time-of-day targeting tools for advertisers.

Squeezing cash out of online television has become a fashionable concern for networks, which nonetheless keep adding material to their streaming selections.

ABC.com plans to add more advertising to its content; NBCU and Omnicom are inviting advertisers to help create online shows.

Following a similar announcement by The WB, CBS added five "classic" shows to its site, including 90210 and The Love Boat.

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