Huggies got a digital diaper check - more than $10 million's worth over two years - from Kimberly-Clark, which set up a new community, advice and information website (HuggiesBabyNetwork.com) and is marketing the launch with a $7 million online and offline campaign, reports ClickZ. The intent is to grab women's attention when they first discover they're pregnant, and retain their loyalty during their child's newborn, infant and toddler phases. The promotional effort includes brand packaging, event marketing, print and online.