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Huge U.S. B-to-B Publishers Test Merger in France

BtoB online reports that business publishers VNU, the makers of industry titles such as AdWeek and MediaWeek, and tech publisher IDG will merge their operations into a joint venture in France. The two French divisions have combined revenues of about $40 million. VNU also announced a foray into China, partnering with Shanghai Media Group, a firm dealing in newspapers and magazines, as well as radio and TV.

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