European e-marketer Rok Hrastnik spent the last year or two researching an exhaustive review of syndication technology on the web, finally releasing to Marketingstudies.net a 550-page definitive ebook on RSS and the marketing uses of syndication. The advance copy sent to MarketingVOX is written in a detached, rational tone, in some contrast to the sales pages' hard sell copy. Of particular interest will be the technical background information and the near comprehensive set of interviews of industry figures, which serves as an indication as to where RSS is heading and what significance it has to marketers and publishers.