Madame Huffington

The popular Huffington Post news and opinion blog has adopted a new look meant to ease the user experience and provide better opportunities for advertisers, reports ClickZ.

The site has segmented its content by topic to give visitors and advertisers a clearer path to what they're looking for. This focus also gives advertisers more certainty about what sort of content their ads will be paired with.

Spokespeople for the HuffPo have been careful to position the redesign as just one part of an ongoing optimization process.