Hewlett-Packard has begun to devolve marketing responsibility from a centralized solution to individual business units, starting an ongoing evaluation of agencies - giving Omnicom Group a chance to gobble up portions of Publicis Groupe's relationship with the company - AdAge via MediaBuyerPlanner). The corporate branding scenario envisioned by former CEO Carly Fiorina is thus being unravelled as new executives focus more on revenue and less on a one-brand vision, sending marketing responsibilities back to individual business units and causing agency relationships to be realigned.