ClickZ: Sellers Have Their Say
Message to Media Buyers when dealing with Media Sellers:
Outline Your Objectives
Allow Ample Time for RFPs
For Goodness Sake, Return Our Calls!
Here, here!
Tessa Wegert has done every media salesperson (of which I am one) a great service by outlining these three simple tasks that every media person should know. I don't care which side of the equation you're on in the ad sales world, buyer or seller, always treat your customers the same. Get them the information they need to help you make the right decision, or you'll get what you ask for, which may not be anywhere near what you need to know.
