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Home » Archives » 2003 » Jan » 08

How to Measure Email Results

This good resource to keep for reference covers the following:

1. Open Rate — Never a Certainty

2. Click Through Rate (CTR) - Beware of Confusing Math

3. Conversions — Are You Counting Everything?

4. Unsubscribes/Opt-Outs — Unimportant!

5. Delivery Metrics — Tech Hell

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