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How the FTC Used $0 to Launch Hugely Successful DNC Registry

ClickZ: Do Not Call (But Feel Free to Click)

ClickZ's Rebecca Lieb writes an exhaustive and insightful account of how the Federal Trade Commission won unprecedented success in their recent Do Not Call Registry launch. Ten million users joined the registry in the first 96 hours. Nine out of ten of those registrants come from the Internet.

While the screaming latent demand certainly helped (as did the government monopoly), the efforts of web firms JDG Communications and WestGlen Communications opened up the floodgates.

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