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How E-commerce Sites Enable Gift-Giving

ClickZ: It's My Birthday. Buy Me a Present.

A look at how several etailers help people make presents thanks to the following features:

  • Hand-Selected Lists (SmarterKids.com)

  • Automatically Generated Lists
  • Configurators (Dell.com)
  • Gift Registries
  • The Page You Made (Amazon.com)

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