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How to: Use analytics to re-engage email subscribers | Transfer web design skills to email marketing

How to Use Analytics to Re-engage Email Subscribers

Getting email subscribers to start re-opening emails after they’ve stopped can be as difficult as getting them to subscribe in the first place - probably even more difficult, writes BtoBOnline. It offers tips from Neil Rosen, CEO of eWayDirect on how to do that, including how to incorporate analytics in the process. Namely, web analytics can be used to cross-reference website visits with the email list. It can reveal interesting information, such as that a subscriber is ignoring emails but still browsing website content. With that information in hand, send emails relevant to the user, Rosen suggests, based on what you uncover.

How to Transfer Web Design Skills to Email Marketing

Website designers are not necessarily the best resources to use for email marketing campaigns although with a few tweaks to their toolset and design approach they can easily transfer skills, a post by ClickMail Marketing suggests. Two points to keep in mind, it says, are:

1) Any CSS used to define font styles, sizes, colors, line-heights, letter spacing and the like needs to be kept as inline CSS, and

2) JavaScript and ActiveX work great in websites but are typically blocked in emails.

Read the full explanation here.

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