How to Traffic Mobile Placements Through
Mobile trafficking in DFA is very similar to standard image trafficking with a couple key differences — as long as the publishers on the media plan are able to dynamically serve mobile ad tags to users, writes Google’s DoubleClick blog.
For instance, to create a mobile placements you select Mobile in the Placement Properties tab. What is different about this step is that mobile placements don't have media dimensions. Rather, placements include all sizes in a single placement/creative delivery.
Read the post for the next four steps which are uploading mobile image files, creating the mobile ad, downloading the mobile ad tags in DFA, and mobile reporting.
How to Navigate adCenter’s New Budget Options
Microsoft made changes to its adCenter’s budgeting options after receiving complaints it was complicated and difficult to manage. This is what you need to know about the changes now, according to the post:
If the MonthlyBudget is updated mid-month, it will be re-calculated and returned in the API as the MTD Spend + Prorated Budget available for the month.
If an update is made in the middle of the month, then at the beginning of the next month, the MonthlyBudget value will be reset to the last monthly budget value that was written by the advertiser (as no MTD spend or partial month needs to be factored in once a new month begins).
In reporting, the MonthlyBudget column in the Budget Summary Report will also reflect the same values surfaced by the MonthlyBudget attribute in the Campaign data object.
Coming soon will be two new Daily Budget Types:
- The Daily Standard budget type, which will divide a budget throughout the day, pacing delivery to ensure there is budget sufficient for the later hours of the billing day.
- The Daily Accelerated budget type, which will attempt to spend a specified daily budget as fast as possible at the start of the day. This is ideal if you seek to buy as much traffic as possible as quickly as possible.
