How To Track Keywords from Multiple Sources in Salesforce

There are many companies that have not integrated AdWords or Analytics with Salesforce.com, but that is not the biggest issue for firms, writes Ryan Kelly at the Unbounce Blog. "There are tools in the App Exchange which will do this for you – it's the other sources that are very difficult, such as live chat, external landing pages, or phone calls. What keywords drove those actions?"

In this post Kelly walks readers through all the necessary steps to set up and track SEO, PPC, live chat and phone calls.

How to Avoid Tags That Will Drag Down Your Site

Any single tag by itself is negligible in terms of site performance, but every little bit adds up, writes Eric Brousseau at Tealium, as any given tag takes time to download and execute.

Remember, he says, tags aren’t the vendor’s core product, so they don’t necessarily take pride in creating a high performing tag or to keep up to date with current standards. To keep a tag from hurting a site, he says, stay away from those that use document.write.

"This JavaScript function can cause serious concern for your site’s usabilty, reliability and speed. It can cause your site to display blank pages. It can stop your pages from loading completely. It can cause error messages to popup."