How to Tell if You Shouldn't Trust Your Analytics Data
Sometimes readers will comment that they don’t trust the data they’re seeing in Google Analytics, writes Natalie Hart, a Persuasion Analyst with FutureNow, at the Grokdotcom site.
On some occasions it is just an issue of not knowing how to accurately read GA data, she says - and sometimes there really are problems that need to be solved. For instance, when you see a significant drop in traffic, chances are good that the GA code got removed by accident.
Another pointer she offers: if your Conversion Rate is listed as something other than what you know it to be, consider that GA is capable of tracking multiple goals, and if you set up multiple goals, your conversion rate is an average of the various conversion rates for each goal you have set up. "When you’re setting up your account, remember this if you want to track the activity of more than one action on your site."
Read the entire post here.
How to Make Sure an Event Goes Smoothly
Hubspot offers five tips in this blog post. They are:
- Review Your Event With Someone Uninvolved
- Schedule a Walk-Through a Few Weeks Before
- Plan for Last-minute Attendees
- Monitor Twitter for Complaints
- Look at User Feedback from the Last Event
