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How to: Stop shopping cart abandonment with one step | Avoid spiders

How to Stop Shopping Cart Abandonment With One Step

A lot has been written about this, including here in MarketingVOX and here and here. New stats from EConsultancy show that consumers are most likely to abandon a retailer's page because of slow loading pages, poor design, expensive prices, and concerns about security. And that is before they get to the shopping cart.

People abandon baskets for different reasons, the survey notes, one of the primary being compulsory registration, "something which would make 26% of respondents abandon the shopping basket."

The solution, according to eConsultancy: a guest checkout option, or optional registration once a payment has been made.

How to Avoid Spiders

"Pages on which the anchor text of every single link is a keyword or keyword phrase attracts the attention of spiders, and not in a good way,” writes Michael Tomlinson on B2B Marketing Blog. Instead, use synonyms for some links, keywords or key-phrases for others, and keyword-like phrases for the rest of them, he says. "Using nothing but keywords in your anchor text is a bad idea."

Read his other tips for promoting a website here.


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