How to Alienate Customers with a Discount
Who doesn’t love discounts and coupons? Someone who gets an offer for a store or service that is just outside his or her convenience range, writes Benchmark Email. In short, the post says, remember: segmenting by location has only a few mile range for low-price items. “Email list segmentation of a zip code is a great thing, but not if it doesn’t make sense for the recipient. If I get a coupon for a few thousand off of a new car, a 30 mile drive is nothing. But it just doesn’t work for pizza.”
How to Reach Out to Customers in the Summer
Summer is a difficult time for email marketing, writes Jeff Revoy, chief product, marketing and strategy officer, Icontact for BtoBOnline. To stay in touch, he suggests stepping up mobile capabilities. "During summer, on-the-go business professionals are dependent on their smartphones. Make sure your emails are mobile-compatible and include compelling calls to action in subject lines to ensure your messages get high priority."
