AdWeek: Hotwire Spends More on Its Cheaper Rates

Following the launch of a new campaign last June, Hotwire is launching a new round of television commercials this week focusing on its discount hotel rates. The campaign continues with the tagline, "Eat. Sleep. Drive. Cheap." developed by DeVito Verdi. The privately held company's media budget has increased from $40 million last year to $55 million this year.