Eye for Travel: Hilton’s wood Suites Unveils New Online Marketing Tool

The Marketing Tool Kit is designed as a user-friendly online interface consisting of information/content and ad builder components. The site features a marketing overview of the brand's target audiences and media strategies while detailing other available internal brand marketing programs to help hotels build customer awareness.

Online marketing is not limited to Internet delivery. There's much to be done in the coordination space, between vendors and their channel partners, between franchiser and franchisee, or from headquarters to branch offices or local retail outlets. Synchronicity is key to the success of multi-channel national campaigns that involve local implementations.