The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Horror of Horrors: Comcast, Sony Plan Online Horror Network

Comcast and Sony plan to offer an on-demand cable, internet and wireless network featuring horror films, reports Reuters. The launch will be on Halloween and will showcase films from among the thousand-plus horror titles in the Sony and Metro-Goldwyn-Mayer libraries. Sony and investors, including Comcast, acquired the MGM studio last year, saying they planned to create new cable and internet networks.

Starting with horror films was a "no-brainer" because of the "emotional connection" of such films, Diane Robina, president of Comcast's emerging networks, told Reuters. "It's about scaring the heck out of you."

Like Comcast's kids network Sprout, the horror network will be advertising supported and available on-demand. Comcast plans to eventually offer movies for download via its website.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research