For that sweet tooth

Honda has launched a new campaign designed to play into the sweets online searchers might be craving, reports AdAge.

The car maker has bought thousands of keywords related to sweets and treats.

Clicking the sponsored links take visitors to an online game titled "Crave," which Honda created to promote its CR-V SUV. The "Guess What You Crave" game is then played on an interactive recreation of the car's navigation panel.

In addition to the search ads, Honda will be promoting the game through traditional online ads and email blasts as it hopes to reach moms in their early 30s.