For the first time, JibJab is licensing one of its popular online skits for use in a Presidents' Day ad campaign, partnering with the New York and Long-Island Honda Dealers Association for a two-week broadcast and online promotion, MediaPost reports. 

The spots feature visuals from the "Presidents' Rap" video (AKA "Founding Fathers") - but with original lyrics. The $1 million campaign was created by New York-based agency Della Femina Jeary & Partners for the marketing association, which represents 15 Honda dealerships in Brooklyn, Manhattan, Staten Island, Queens and Nassau and Suffolk Counties.

The campaign will include paid placements of the spots on YouTube and other websites, including those of AutoTrader, NY Post, Autobytel, AOL Autos and NY Daily News. Each online banner includes a "send to a friend" option in an effort to add a viral element to the campaign.

JibJab, founded by the brothers Gregg and Evan Spiridellis, became online celebrities in 2004 with "This Land," a short animated video parodying the 2004 presidential election. The skit's popularity led to the brothers' creating a sequel, which debuted on "The Tonight Show with Jay Leno."