The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Homosexuals Lead in Use of Internet, Online Social Media

A recent Harris Interactive national survey found that gays, lesbians and bisexuals use the internet, in general, and in particular social media - from Craigslist and blogs to MySpace and YouTube - proportionately more than heterosexuals.

As a whole, six percent more gays, lesbians and bisexuals consider themselves heavy internet users; in the case of blogging, 36 percent of the gay community reads blogs daily, whereas only 19 percent of heterosexuals do.

According to Harris (via ClickZ), the gay, lesbian, and bi population beat out heterosexuals by five percent on short visits to YouTube, and Craigslist is visited by 20 percent of the gay community versus 13 percent of heterosexuals.

In social networking, Friendster accounts for 11 percent of time spent online for gay, lesbian and bisexual internet users, versus 4 percent of heterosexual users. MySpace mirrors the trend, with 33 percent versus 28 percent.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research