Leading home improvement retailer The Home Depot announced it has begun selling advertising on its website, homedepot.com, which reaches some 4 million home improvement consumers each week, the company said. "Our goal is to allow a few key vendor partners the opportunity to educate millions of home improvement consumers about their distinctive and innovative products," said Harvey Seegers, president of Home Depot Direct, in a statement.
Homedepot.com already has several partners signed up to advertise online, including Moen Incorporated. When site users click on the ads on homedepot.com, they will enter an advertiser-branded microsite with interactive demos, streaming video and in-depth product content intended to increase customers' knowledge and level of engagement.
Boutique marketing services company SendTec, St. Petersburg, Florida, is the exclusive provider of sales, marketing, account management and analysis for The Home Depot Branded Media.
Advertisers will also be able to buy ads in homedepot.com's various email newsletters, which have over 6 million opt-in subscribers. With over 2.5 billion page views annually, homedepot.com receives more traffic than any other online destination in the home and garden category, according to the company.