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Home Depot Direct, Interactive in Review

After a split with agency of record DDB Worldwide, Chicago, leading home-improvement retailer Home Depot has put its direct marketing and interactive business into review, reports AdAge. Interpublic Group's MRM Worldwide and Draft, along with independent Digitas, are now reportedly going after the business.

"While DDB and The Home Depot have mutually agreed not to renew our direct marketing agency of record agreement for 2006, DDB continues to support select business units," Home Depot said in statement. It recently reported a 23 percent fourth-quarter increase in net income.

The review does not affect lead creative duties, which are handled by independent Richards Group.


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