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Home Entertainment Market Down 4.8 percent in First Half

Spending on home entertainment sales and rentals fell 4.8 percent from the year-earlier period, to $10 billion, in the first half of 2007, with video rentals down 3.3 percent (totaling $3.8 billion) and sales - of all formats, aggregated - down 6.5 percent, to $6.2 billion, according to Video Business (VB) research, writes MarketingCharts.

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The cumulative box-office of DVDs released in the first half was down 5 percent, and there were fewer releases with a box-office topping $100 million, in the first half; however, box-office on summer releases due on DVD in the second half is already up 5 percent over last year, VB writes.

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According to Video Business's data:

  • Fox, Sony, Paramount Home Entertainment and Lionsgate gained market share:
    • Fox climbed to No. 2, with a 17 percent share.
    • Sony, with the biggest share of rentals during the period and a 40 percent increase in catalog sales, was No. 3 with a 15.7 percent share.
    • Paramount's share increased to 11.9 percent.
  • Walt Disney Studios Home Entertainment and Universal Studios Home Entertainment market shares decreased.
  • Industry-wide catalog sales were down 5 percent, but Paramount, Sony, Fox and Lionsgate all reported gains.
  • Blu-ray Disc and HD DVD sales, meanwhile, overtook VHS.
  • Sliding DVD sales are putting more pressure on studios to develop the high-def market in the fourth quarter.

Top 20 rentals in 1H07:

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Related Topics

research & stats
ad buying & planning
alternative marketing
cross media
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