Though some say movies are dead, CEO of Mandalay Entertainment and veteran film producer Peter Gruber thinks that Hollywood is simply shifting to the short-form age.
In an op-ed as part of Wired's Snack Culture cover story, Gruber says that with technology the very definition of a story has changed. "It used to mean an actor and a script. Now a story is a 15-second, no-dialog clip of somebody running across the street."
Gruber also said that he trusts sites like GoFish and YouTube for ideas, showing him not only what people are posting, but also what people like. "It's a much better metric than a Nielsen rating system," he says.
Gruber says that though there is panic on how to construct a new model around the millions of bits of snacky entertainment out there, he concludes that it is not the end of Hollywood, simply a whole new beginning.
