MSNBC/Portland Business Journal: The Best of Both Retail Worlds
Powell's Books' website accounts for more than one third of the company's sales, which is astronomically high compared with the bullish Forrester figures cited of online sales - accounting for an average of about five percent of retail sales in general.
It's even more impressive compared to the more conservative U.S. Department of Commerce figures showing that e-commerce accounts for less than two percent of total retail. Otherwise, this glimpse into what's happening online in Oregon offers a few other noteworthy case studies, including how REI.com is faring with in-store pickup.
