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Holiday Shopping Moving from Stores to Online

DM News: Internet's Convenience to Attract More Holiday Shoppers, DoubleClick Says

Consumers will spend about the same amount on holiday shopping as last year, but more of it will be online, according to a DoubleClick study. Fifteen percent more people will use the net for shopping, rising to a total of about 64 percent. That comes at the expense of six percent fewer people shopping at stores, falling to a total of 84 percent.

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