'Tis the season for
coffee-stuffed baskets
More than $14 billion has been spent online during the season-to-date — a 17 percent gain compared with the corresponding days last year — according to comScore's update of holiday season e-commerce spending covering the first 32 days (Nov. 1 - Dec. 2) of the 2007 holiday season, reports MarketingCharts.
The heaviest online spending day of the season thus far was Cyber Monday (Nov. 26) with $733 million in sales.
"Cyber Monday…was followed by three consecutive days where spending surpassed $700 million," said comScore Chairman Gian Fulgoni. "However, strong sales subsided towards the end of the week, eventually resulting in a 17 percent gain versus the corresponding time period last year - in line with the growth rates we've experienced for the season to date."
Videogames & Consoles Still Surging
The hottest online retail category is, still, videogames, consoles & accessories, rising 145 percent in November versus the corresponding days last year; furniture, appliances & equipment (up 45 percent) and sport & fitness (up 30 percent) are also performing well.
Three of the most popular holiday season categories - toys, consumer electronics, and books & magazines - are each growing at 17 percent, coinciding with total online retail spending growth.
Weekly online holiday retail sales update:
comScore 2007 Retail E-Commerce Forecast:
