Press Release: Hitwise Launches New Competitive Intelligence Tool: Hitwise Search Terms

First comScore released qSearch, now Hitwise has launched a search tool to their own web stats product. They call it Hitwise Search Terms Intelligence Service, and it determines the terms that lead to competitive sites or sites within a specific industry or category.

There is no doubt that search marketers will want to see how their competition ticks. The true value, though, will be realized by marketers that have missed a useful set of search terms that the competition knows about. I'll look forward to seeing some sample reports.