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'Hitchhiker' Takes Blinkx Tech Out for a Spin

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NetImperative reports that Search engine firm Blinkx is using "The Hitchhiker's Guide to the Galaxy" to promote its latest search folder technology, Smart Folders, which continually monitors multiple information sources and collects relevant content. One type of Smart Folder is aimed at web publishers, which can link to Blinkx to make content from their websites available to users through dedicated Smart Folders, customized for those sites. Touchstone Pictures and Spyglass Entertainment have become the first to showcase the service, by launching a Hitchhiker's Guide to the Galaxy Smart Folder.

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