ClickZ: No AHAA Moment for Interactive

ClickZ's Pam Parker reports that while lots of people are talking about the growth of Hispanic media, both online and offline, very few companies are doing anything about it on the internet. While Hispanics account for one in seven Americans, the group hasn't seen much in the way of programming or services created specially to attract more Hispanics. This may be in part due to the fact that most advertising targeting online focuses on people exhibiting types of behaviors rather than merely the broad types of people provided through gross demography.