Psychotactics: Why Santa's Marketing Works Better Than Yours (PDF)

But not this one

Santa knows his customers, we don't mind him invading our privacy, he's very generous, his brand is consistent year after year, he stands out in a crowd, and customers understand his benefits. Can this all be said for your business?

Here's an entertaining read from Sean D'Souza. I'm Jewish, and I was still able to learn a few things from the big red dude.