Louis XIII's luxurious salon

High-end cognac Remy Martin's Louis XIII, which sells as high as $1,800 a bottle, is partnering with jet setter social network aSmallWorld to combines online placements with offline events.

According to AdWeek, this is the cognac's first marketing push in seven years, as its target isn't the easiest to find. aSmallWorld's 160,000 members, half of which make over $250,000, make it a sound fit at outset for XIII.

The goal of the three-month push is to ignite word-of-mouth and recruit buyers. Online buys on the social networking microsite will be tied to experiential events, where 15-20 people get together for an evening of cigars, hors d'oeuvres and - naturally - a bottle of Louis XIII.

The move supports the notion that niche markets can be uncovered online.