Press release: EIAA & IAB Europe Collaborate to launch Standardised Online Ad Formats

The European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) have joined forces to develop a package of European Online Ad Formats. The package will include a series of recommended ad sizes to be implemented by the groups' members to facilitate the implementation and growth of pan-European online advertising campaigns.

To create consistency, transparency and comparability, EIAA and IAB member organizations agreed to move towards a standard suite of six ad formats. These include the four formats contained in the Universal Ad Package (UAP) announced by the IAB US in April 2003, as well as two of the most currently used ad formats across Europe, the 468 x 60 Traditional Banner and 120 x 600 Skyscraper.

The European Online Standard Ad Package includes:
- 468 x 60 Traditional Banner
- 120 x 600 Skyscraper
- 160 x 600 UAP Wide Skyscraper
- 180 x 150 UAP Rectangle
- 300 x 250 UAP Medium Rectangle
- 728 x 90 UAP Super Banner