MediaPost: Report Sends Message To Advertisers: Too Many Messages Per TV Break

A Media IQ study of television clutter showed that some networks - particularly those that tend to attract a higher ration of women - are running record numbers of commercials in each pod, with cable channel Lifetime just about to hit double digits with 9.5 :30 ads in each set of commercials. On the other end of the spectrum, testosterone-laced networks like Fox News, ESPN and Golf average around four per pod.