eavy.com, a destination site for young males which drew 1.9 million U.S. visitors in July (per Nielsen Online), is launching a terrestrial radio program in the hopes of expanding its audience.
The show, Sumosonic, will be hosted by Guns n’ Roses guitarist Richard Fortus. It will feature interviews and songs from new artists, reports Adweek (via MediaBuyerPlanner).
Sumosonic will air on 900 college and independent radio stations, and will also be available on Heavy.com beginning in January via a new streaming music player. Currently, Sumosonic exists as a playlist of new music on Heavy.com.