Video sharing site Heavy.com has debuted its own ad network, allowing publishers to monetize videos, reports ClickZ.

Heavy's new Husky Network puts a skin around the videos, regardless of where they appear. That allows participating publishers to earn money on showing videos regardless of the source, be it YouTube, Google or any other service.

The ads appear as banners surrounding the video, which plays in the middle of the screen.

New Line Cinema is the first advertiser to join the Husky Network. The studio will be promoting two upcoming releases: the comedy Mr. Woodcock, and action flick Shoot 'Em Up.

Heavy is splitting the ad revenue, which is based on a CPM model, 50/50 with publishers displaying the ad/video.