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Hearst Turns Magazine Sites Mobile

Several of Hearst's popular magazine titles are launching mobile versions of their websites that can be accessed through Verizon Wireless and other carriers.

Hearst announced that new mobile sites for Seventeen, Cosmo Girl and Cosmopolitan are available in the magazines section of Verizon Wireless's Mobile Web 2.0 service, MediaPost reports. Mobile sites for Esquire, Good Housekeeping, House Beautiful, Popular Mechanics and Redbook are in the works - as are additional carrier deals, most likely with Cingular and Sprint.

According to one Hearst exec, some 25 percent of the readers of its women's titles have a web-enabled cellphone, reports AdAge. The sites will offer magazine - or magazine-like - content such as advice columns and horoscopes. Downloads for reader devices such as wallpapers and ringtones will also be available.

Hearst has been toying with the idea of adding mobile sites since at least 2003, when it was considering a subscription service that charged $1.99 to $2.49 for monthly access.

As readers and ad dollars are leaving print, publishers such as Hearst are looking for more ways to follow the readers and move their offerings online and unto mobile devices.

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