Hearst Magazines will launch a website devoted to the celebration surrounding a Latina girl's coming of age, reports MediaWeek.

MisQuinceMag.com will featuring planning advice, tips and other information on quinceañeras, a family event for celebrating a girl's 15th birthday, comparable to sweet sixteens for the Latin community. The site will host video, celebrity interviews and a place for reader-submitted content as well.

Hearst decided to launch the standalone site after a special interest insert in a number of its teen titles became a success. There will also be some social-networking functionality on the site.