For that random Cosmo
must-have

Hearst Magazines has added ShopText technology to a slew of its publications, including Redbook and Seventeen.

ShopText enables readers to text product keywords to a number in exchange for coupons or samples.

Hearst has been using the system in select titles since 2006. ShopText keywords were particularly powerful among CosmoGIRL readers.

The technology is a baby step closer to text-based mobile shopping.

Amazon debuted a text-based mobile shopping service in early April. The multi-step process is encouraging for forward-looking retailers, but still prohibitive for the average impulse buyer.