Web Advantage: Advertising on Man's Head Works
In the vein of forehead advertising, "headvertising" proved a success. An ongoing campaign for web hosting firm C Host, which paid 22-year-old Jim Nelson to wear the company's logo on the back of his shaved head for five years, has garnered 500 new customers for the firm within the first six months of the campaign.
Nelson is also under contract to travel, hand out flyers and business cards as well as deliver a ten second sales pitch. C Host contracted with Nelson after achieving highest bidder status on an eBay auction Nelson placed.
"Headvertising" is another in a long line of new marketing tactics marketers are trying out in the face of declining magazine, newspaper and television viewership.