The HD Digital Radio Alliance has announced the launch of HDRadio.com, which is touting itself as "the new epicenter of consumers' digital radio lifestyle," reports MediaBuyerPlanner. HD radio promises to be the next big thing in radio and a challenge to satellite, thanks to its CD-quality sound (on FM, at least), the ability for radio stations to multi-cast channels, and the fact that it's free.
According to the Alliance, more than 3,000 stations are upgrading to digital broadcasting, with more than 700 already on the air. HDRadio.com helps consumers understand HD radio with information on what HD digital radio actually is, what's on the air in their area, where to buy a digital radio receiver and more.
Earlier this month, Boston Acoustics announced that it had slashed prices on its Receptor Radio HD from $499 to $299, making it possible for more listeners to buy a digital radio receiver.
Charter members of the Alliance, which was announced in December, include Bonneville International, Citadel Broadcasting, Clear Channel Radio, Cumulus, Emmis Communications, Entercom, Greater Media and Infinity Broadcasting.
