HBO is paying Google to use its map technology for promotional purposes - highlighting New Jersey locations that have played an important role in the show, reports AdAge (via MediaBuyerPlanner). Working through interactive agency Deep Focus, HBO is buying search terms such as "Sopranos Map" to push viewers to the site. The maps go live February 27. HBO is also planning a significant online presence for its "Sopranos" ad campaign at sites such as Gawker and The Smoking Gun.
A giant Super Bowl promotion already ran on Time Warner sibling AOL. HBO.com will also be carrying a new interactive game, "Whack a Soprano."
Outdoor and print ads also involved in the blitz leading up to the season premier. The network has also sponsored a car for the upcoming UAW-DaimlerChrysler 400 at the Las Vegas Motor Speedway. The Nascar event is airing on Fox on March 12, the same night that the series returns.
