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Harris to Provide Research for Advertiser Perceptions

Harris Interactive Service Bureau has been commissioned by media intelligence company Advertiser Perceptions to manage its new online syndicated tracking study, "Power Metrics," reports BtoB Online. The study will be based on four online surveys of some 40,000 respondents in all and will provide media planning and buying information to Advertiser Perceptions' marketing and media clients.

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Harris to Provide Research for Advertiser Perceptions

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