Gunpoint can get you plenty

The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres.

HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work.

HBO Voyeur enabled people to explore the lives of characters in an apartment tenement. Clues were distributed online and in print to help them thread the stories together. It was created by BBDO, New York.

Whopper Freakout, a Burger King effort where the franchise stopped selling Whoppers and documented consumer reactions, was also lavishly honored. In addition to "Client of the Year," Burger King swept up Gold Pencils for Integrated Branding Campaign and :30/:25, as well as a Silver for the :20 and Under campaign category. Crispin Porter + Bogusky was responsible for all Burger King efforts.

Believe for Microsoft Xbox Halo 3 won "Best in Show." McCann Worldgroup's efforts gave life to a fictional battle between aliens and men.

In addition to the top award, Believe earned Golds for the Integrated Branding Campaign, Campaign, Innovative Use of Advertising and Over :30 categories.

View information on judging and other winners at the One Club website.

This year also commemorated One Show's first People's Choice Award, chosen on OneShow.TV. The honor went to BBDO's Lifesavers campaign.