OgilvyOne Worldwide has officially launched Neo@OgilvyOne, which will handle digital and direct media after the breakup of mOne, the joint venture between WPP group agencies Ogilvy Worldwide and MindShare Worldwide, reports ClickZ. The newly named network is being headed up by former global head of mOne Nasreen Madhany, who's now global CEO of Neo@OgilvyOne and global head of digital content at OgilvyOne Worldwide.
Neo@OgilvyOne will dabble in digital advertising, digital TV, email marketing, search marketing, blogs and vlogs. It operates "in all world markets," it says.
The MindShare portion of mOne is now MindShare Interaction, which operates in Europe, Asia-Pacific and North America.
