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Half of Gift Card Purchase Attempts Fraud

Retail Decisions reports that about half of all attempts to by gift cards, coupons that can easily be fenced for cash, were fraudulent. The good news: the vast majority of attempts failed due to anti-fraud measures, such as geo location checking. Between two and five percent of transactions were fraudulent charges. While online sales increased 44 percent in the peak holiday shopping season, according to Retail Decisions, fraud transactions increased 46 percent.

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