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Gucci Launch Buzz Advertising Campaign

Media Guardian: Furore as Vogue ad hits the 'G' spot

This is about to go stupid.

High fashion magazine Vogue has been plunged into controversy over a raunchy advert for upmarket fashion brand Gucci, which appears in the latest issue.

Model Carmen Kass is pictured semi-clad inside the February edition of the glossy, pulling down her knickers to reveal her pubic hair shaved into Gucci's trademark "G" symbol, while being pushed against a wall by a male model.

There is nothing new about the concept of advertising that is designed specifically to ignite a media storm, however it is worth stating that the internet does offer the potential to take this game to a whole new level. To my mind this is a technique that is being seriously under used.

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