Guardian Taps Reuters for US-Viewed Online Ads

UK newspaper The Guardian has selected Reuters to sell ads on webpages viewed in the US, reports Journalism.co.uk.

Pages viewed in the States shall become part of Reuters' Affiliate network, which includes blogs, business and financial sites.

A few months ago, a study revealed The Guardian has 5.5 million US readers online. This discovery resulted in the creation of a section specifically intended for US audiences.

Financial details of the partnership were not announced.

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Guardian Taps Reuters for US-Viewed Online Ads

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